Email: seo@brightforgeseo.com
Phone: (+63) 969 620 6182
Our client is a pest control service provider offering effective solutions for residential and commercial pest issues. After suffering significant traffic loss due to a Google core update, they turned to us to stabilize and recover their organic presence.
Major drop in traffic and rankings following a Google core algorithm update.
Maintaining visibility in a competitive local pest control market.
Rebuilding trust with search engines through quality content and technical SEO.
Recover lost organic traffic and clicks post-core update.
Improve total impressions and search visibility.
Strengthen site authority and rankings for targeted pest control keywords.
Conducted thorough site audit to identify issues related to the core update impact.
Enhanced content quality focusing on relevance, expertise, and user intent aligned with Google’s E-A-T guidelines.
Improved technical SEO including site speed, mobile usability, and crawlability.
Developed a strategic backlink campaign to regain domain authority.
Monitored Google Search Console closely for performance trends and iterative optimization.
Total Clicks: More than doubled from 10,300 to 23,500, a 128% increase in organic traffic.
Total Impressions: Rose significantly from 1.26 million to 3.12 million, a 147% jump in search visibility.
Average Position: Improved from 19.1 to 17.2, indicating better rankings for important keywords.
Click-Through Rate (CTR): Held steady at 0.8%, reflecting consistent user engagement amid growing impressions.
The performance graph shows strong recovery and growth, with steadily increasing clicks and impressions despite the initial setback from the core update.
Our focused SEO recovery strategy successfully reversed the negative effects of the core update, delivering strong growth in traffic and visibility for the pest control client. Ongoing content refinement and technical enhancements will continue to support sustained SEO success.
SEO Campaign Pest Control
October 24, 2024
United Kingdom
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