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Speediance NZ is a supplier of gym equipment in New Zealand, providing fitness solutions for commercial gyms and individual fitness enthusiasts. The client aimed to increase organic search traffic to grow their market share in the NZ fitness equipment sector.
Competitive market with local and international gym equipment suppliers.
Need to target both commercial and individual buyers with appropriate keywords.
Managing seasonal fluctuations in demand for fitness products.
Increase total organic clicks and impressions from Google search in New Zealand.
Improve visibility and rankings for targeted gym equipment keywords.
Enhance overall SEO performance and user engagement.
Conducted comprehensive keyword research focused on NZ-specific gym equipment searches.
Optimized on-page content, meta tags, and product descriptions for local relevance and buyer intent.
Enhanced technical SEO factors such as site speed and mobile optimization.
Built backlinks from local fitness blogs, business directories, and industry partners.
Monitored performance data in Google Search Console to refine SEO efforts continuously.
Total Clicks: Increased from 927 to 2,570, a 177% growth in organic traffic.
Total Impressions: Nearly doubled from 46,600 to 85,800, an 84% rise in search visibility.
Average Position: Improved from 31.3 to 25, indicating better keyword rankings.
Click-Through Rate (CTR): Improved from 2% to 3%, showing higher user engagement.
The performance graph shows steady upward trends in clicks and impressions, demonstrating effective SEO implementation.
Our focused SEO strategy helped Speediance NZ significantly increase its organic search traffic and visibility in the competitive gym equipment market. Continued efforts will be aimed at further improving rankings and conversion potential.
SEO Campaign Gym Equipment
August 17, 2024
United Kingdom
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