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Speediance AU is a prominent supplier of fitness equipment in Australia, serving both commercial gyms and individual customers. The client aimed to grow their organic search traffic to boost brand awareness and sales within the competitive Australian fitness market.
Highly competitive fitness equipment market in Australia with numerous established suppliers.
Targeting both commercial and retail fitness buyers with tailored SEO strategies.
Seasonal variations impacting search demand and buying behavior.
Increase total organic clicks and impressions from Google search in the Australian market.
Improve search visibility and average ranking positions for relevant fitness equipment keywords.
Enhance overall organic performance and user engagement.
Conducted thorough keyword research targeting Australian-specific fitness equipment search terms.
Optimized website content, meta tags, and product pages to better match user intent and regional preferences.
Improved technical SEO elements such as site speed and mobile usability for enhanced user experience.
Developed high-quality backlinks from local fitness communities, blogs, and directories.
Continuously analyzed Google Search Console data to fine-tune SEO tactics.
Total Clicks: Increased from 6,550 to 10,900, a 66% surge in organic traffic.
Total Impressions: Rose from 279,000 to 339,000, marking a 22% increase in search visibility.
Average Position: Slightly decreased from 24.9 to 28.1, suggesting some ranking fluctuations amid growing keyword reach.
Click-Through Rate (CTR): Improved from 2.4% to 3.2%, reflecting better user engagement and relevance.
The graph demonstrates steady growth in clicks and impressions, highlighting successful SEO efforts in the Australian market.
Our targeted SEO approach significantly boosted Speediance AU’s organic traffic and visibility in a competitive market. Continued focus on refining keyword strategies and enhancing content will help improve ranking positions and overall SEO performance.
SEO Campaign Car Auctions
December 6, 2024
United Kingdom
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