Our client is a professional consulting firm offering expert advice and solutions across various industries. They sought to increase their organic search presence to attract more qualified leads and grow their business.
Competitive consulting industry with many established firms.
Need to target diverse consulting service keywords.
Improving visibility for both branded and non-branded search queries.
Increase organic clicks and impressions from Google search.
Improve average ranking positions for targeted consulting-related keywords.
Enhance overall site authority and engagement metrics.
Conducted in-depth keyword research focused on consulting services and industry-specific queries.
Optimized website content, meta tags, and service pages to match search intent and improve relevancy.
Improved site architecture and internal linking for better crawlability and user experience.
Built authoritative backlinks from industry publications and relevant websites.
Monitored Google Search Console data for performance insights and continuous optimization.
Total Clicks: Increased from 13,200 to 15,700, marking a 19% growth in organic traffic.
Total Impressions: Nearly doubled from 398,000 to 742,000, an 86% increase in search visibility.
Average Position: Improved from 23.3 to 21.7, showing better rankings for important keywords.
Click-Through Rate (CTR): Dropped from 3.3% to 2.1%, likely due to the significant increase in impressions expanding reach to broader queries.
The graph indicates consistent improvement in clicks and impressions, reflecting effective SEO implementation.
Our strategic SEO efforts helped the consulting firm increase their organic visibility and attract more qualified visitors. Ongoing optimization will focus on further improving CTR and conversion potential.
SEO Campaign Consulting Firm
February 17, 2024
Hong Kong