SEO Case Study: Boosting Organic Traffic for a Car Recycling Client

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Client Overview

Our client operates in the car recycling industry, providing environmentally responsible vehicle disposal and recycling services. The client approached us with the goal of increasing their online visibility and driving more qualified organic traffic to their website.

Challenges

  • Highly competitive industry with many local and national competitors.

  • Limited brand recognition as a new or lesser-known player in the market.

  • Previous SEO efforts were inconsistent, resulting in limited organic traffic growth.

perfect result

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.

Objectives

 

  • Increase organic traffic and total clicks from Google search.

  • Improve search impressions to boost brand visibility.

  • Enhance average ranking position for targeted keywords related to car recycling.

Strategies Implemented

 

  • Comprehensive keyword research focused on relevant car recycling search terms with strong intent.

  • On-page SEO improvements including optimized meta titles, descriptions, and content enhancements.

  • Technical SEO audits and fixes to improve site speed, crawlability, and mobile usability.

  • Quality backlink acquisition through industry-relevant partnerships and local citations.

  • Regular performance monitoring and iterative adjustments based on analytics and GSC data.

Results (Last 3 Months vs Previous 3 Months)

 

  • Total Clicks: Increased from 4,960 to 6,380, a growth of 29%.

  • Total Impressions: Nearly doubled from 120,000 to 213,000, a 78% increase in search visibility.

  • Average Position: Improved from 29.1 to 24.9, moving closer to first page rankings.

  • Click-Through Rate (CTR): Slightly decreased from 4.1% to 3%, likely due to a significant increase in impressions as new keywords gained traction.

portfolio details

category :

SEO Campaign Car industry

On-going Project :

November 02, 2024

location

United Kingdom

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