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Our client operates an online car auction platform, connecting buyers and sellers of vehicles through competitive bidding. The client sought to increase their organic search traffic to drive more qualified visitors and boost auction participation.
Highly competitive automotive auction market with many established platforms.
Wide range of vehicle categories requiring diverse keyword targeting.
Maintaining visibility while scaling auction listings and inventory.
Increase organic traffic and total clicks from Google search.
Grow search impressions to expand brand awareness.
Improve average search ranking for competitive auction-related keywords.
Extensive keyword research focused on high-intent auction and vehicle-specific terms.
On-page SEO enhancements including optimized titles, meta descriptions, and content tailored for auction listings.
Technical SEO improvements to enhance site speed, mobile experience, and crawlability.
Strategic backlink building from automotive blogs, forums, and industry partners.
Continuous monitoring and data-driven optimization using Google Search Console insights.
Total Clicks: Increased from 398,000 to 419,000, representing a 5% growth in organic traffic.
Total Impressions: Rose significantly from 7.96 million to 10.5 million, a 32% increase in search visibility.
Average Position: Dropped from 31.7 to 39.7, indicating rankings moved further down the results pages, suggesting room for ongoing optimization.
Click-Through Rate (CTR): Decreased slightly from 5% to 4%, likely due to the substantial increase in impressions as new keywords and listings gained visibility.
The graph shows a strong upward trend in impressions and a steady increase in clicks, reflecting greater exposure in search results.
Our white label SEO efforts successfully boosted the client’s visibility in a competitive car auction niche, driving more organic visitors and expanding brand reach. While rankings showed some shifts, ongoing optimization will focus on improving average positions and CTR to maximize conversions.
SEO Campaign Car Auctions
December 6, 2024
United Kingdom
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