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Phoenix Spa and Beauty is a premier beauty salon and spa offering a wide range of services including skincare, massages, and wellness treatments. The client wanted to increase their online visibility and attract more local clients through organic search.
Highly competitive local beauty and wellness market.
Need to target localized keywords for various spa and beauty services.
Building trust and brand awareness in a service-driven industry.
Increase organic search clicks and impressions for Phoenix Spa and Beauty.
Improve local search rankings and visibility in the spa and beauty sector.
Enhance user engagement and drive more appointment bookings through organic traffic.
Performed extensive keyword research focused on localized beauty and spa service queries.
Optimized website content, service pages, and meta tags with local intent keywords.
Improved technical SEO including mobile usability and site speed for better user experience.
Built local citations and backlinks from relevant beauty and wellness directories.
Monitored Google Search Console and adjusted SEO tactics based on performance data.
Total Clicks: Increased from 5,570 to 9,480, a 70% growth in organic traffic.
Total Impressions: Rose from 145,000 to 418,000, nearly tripling search visibility.
Average Position: Improved from 17.8 to 21.5, indicating some ranking shifts but maintained strong presence on results pages.
Click-Through Rate (CTR): Decreased from 3.8% to 2.3%, likely due to broader keyword visibility.
The graph illustrates a positive trend in clicks and impressions, demonstrating successful SEO efforts in a competitive niche.
Our targeted SEO strategy helped Phoenix Spa and Beauty significantly increase their online presence and attract more organic visitors. Continued local SEO focus will help further improve rankings and conversions.
SEO Campaign Spa And Beauty Salon
April 21, 2024
United Kingdom
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