Initial State
The Situation
Competing in a saturated fitness equipment market while targeting both commercial gyms and individual consumers amid seasonal demand fluctuations.
Declining Performance
Poor Visibility
Limited Reach
Success Story
Fitness Equipment 6 Months
SEO Case Study: 177% Organic Traffic Growth for Speediance NZ
Discover how we helped Speediance NZ transform their digital presence and achieve exceptional growth through data-driven SEO strategies.
+177%
Total Clicks
927 ➜ 2,570
Impact & Results
The measurable transformation we delivered for Speediance NZ
#1
+177%
Total Clicks
927 ➜ 2,570
#2
+84%
Total Impressions
46.6k ➜ 85.8k
#3
31.3 ➜ 25.0
Avg. Position
20% improvement
#4
2% ➜ 3%
CTR
+50%
The Challenge
Every success story begins with overcoming obstacles
Turning Point
The Solution Approach
We identified the core issues and developed a comprehensive strategy to transform Speediance NZ's digital presence through strategic SEO implementation.
Our Strategic Methodology
The proven framework that delivered exceptional results for Speediance NZ
Step
1
Keyword Strategy
Mapped commercial & consumer search intent across NZ.
Completed Successfully
Step
2
Content Optimisation
Enhanced product & category pages for target queries.
Completed Successfully
Step
3
Technical SEO
Improved site speed, mobile UX & structured data.
Completed Successfully
Step
4
Link Building
Earned mentions from fitness blogs and local directories.
Completed Successfully
Step
5
Performance Monitoring
Refined tactics continuously using GSC insights.
Completed Successfully
Performance Transformation
Dramatic improvements across all key metrics
Total Clicks
Before
927
Transformed
After
2,570
+177%
Total Impressions
Before
46,600
Transformed
After
85,800
+84%
Average Position
Before
31.3
Transformed
After
25.0
Improved
Click-Through Rate
Before
2%
Transformed
After
3%
+50%
Strategic Insights
Key lessons learned from Speediance NZ's transformation journey
What We Learned
Every successful project teaches us valuable lessons that can benefit future clients. Here are the strategic insights from Speediance NZ's transformation.
1
Strategic Insight
Keyword & content alignment fuels growth.
Lesson Learned
2
Strategic Insight
Technical excellence underpins ranking gains.
Lesson Learned
3
Strategic Insight
Continuous monitoring adapts to seasonality.
Lesson Learned
The Bottom Line
These insights demonstrate that successful SEO requires a strategic, data-driven approach tailored to each client's unique challenges and market position.
Let's Talk About Your SEO Goals
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Get in Touch
Email Us
seo@brightforgeseo.comCall Us
(+63) 969 620 6182Visit Our Office
Kathleen Place 4, Block 16, Lot 37
Armani Street, 75 S Francisco
Novaliches, Quezon City
1116 Metro Manila, Philippines
Office Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed