Speediance NZ
Discover how we helped Speediance NZ transform their digital presence and achieve exceptional growth through data-driven SEO strategies.
The Challenge
Competing in a saturated fitness equipment market while targeting both commercial gyms and individual consumers amid seasonal demand fluctuations.
Our Approach
Deep keyword research, on-page optimisation, technical improvements, and authoritative link building drove dramatic visibility and traffic gains.
Strategy
Keyword Strategy
Mapped commercial & consumer search intent across NZ.
Content Optimisation
Enhanced product & category pages for target queries.
Technical SEO
Improved site speed, mobile UX & structured data.
Link Building
Earned mentions from fitness blogs and local directories.
Performance Monitoring
Refined tactics continuously using GSC insights.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 927 | 2,570 | +177% |
| Total Impressions | 46,600 | 85,800 | +84% |
| Average Position | 31.3 | 25.0 | Improved |
| Click-Through Rate | 2% | 3% | +50% |
Key Takeaways
- Keyword & content alignment fuels growth.
- Technical excellence underpins ranking gains.
- Continuous monitoring adapts to seasonality.
Ready to Grow Your Business?
Get a free SEO consultation and discover how we can help you dominate search results. Our team will respond within 24 hours.