SEO Case Study: 177% Organic Traffic Growth for Speediance NZ
A comprehensive SEO transformation case study showcasing measurable results and strategic implementation.
The Challenge
Competing in a saturated fitness equipment market while targeting both commercial gyms and individual consumers amid seasonal demand fluctuations.
Our Solution Strategy
Deep keyword research, on-page optimisation, technical improvements, and authoritative link building drove dramatic visibility and traffic gains.
Keyword Strategy
Mapped commercial & consumer search intent across NZ.
Content Optimisation
Enhanced product & category pages for target queries.
Technical SEO
Improved site speed, mobile UX & structured data.
Link Building
Earned mentions from fitness blogs and local directories.
Performance Monitoring
Refined tactics continuously using GSC insights.
Measurable Results
Key Takeaways
Keyword & content alignment fuels growth.
Technical excellence underpins ranking gains.
Continuous monitoring adapts to seasonality.