SEO Case Study: 70% Organic Traffic Lift for Phoenix Spa & Beauty
A comprehensive SEO transformation case study showcasing measurable results and strategic implementation.
The Challenge
Breaking through a competitive local spa & beauty market while targeting location-based service keywords and building online trust.
Our Solution Strategy
Local keyword research, content optimisation, Google Business Profile improvements, on-page technical fixes and authority link building drove significant traffic growth.
Local Keyword Research
Focused on geo-targeted spa & beauty service terms.
Content Optimisation
Optimised service pages & blog content for local intent.
Technical SEO
Improved site speed & mobile UX for appointment bookings.
GBP & Schema
Enhanced Google Business Profile & added structured data.
Authority Backlinks
Earned links from wellness blogs and local directories.
Measurable Results
Key Takeaways
Local SEO focus drives foot-traffic oriented businesses.
GBP enhancements complement on-site optimisation.
Authority citations build consumer trust in service niches.