Beauty & Wellness • 6 Months

SEO Case Study: 70% Organic Traffic Lift for Phoenix Spa & Beauty

A comprehensive SEO transformation case study showcasing measurable results and strategic implementation.

Phoenix Spa and Beauty case study
+70%
Total Clicks
5,570 9,480
+188%
Total Impressions
145k 418k
17.8 21.5
Avg. Position
Maintained visibility
3.8% 2.3%
CTR
Broader keyword spread

The Challenge

Breaking through a competitive local spa & beauty market while targeting location-based service keywords and building online trust.

Our Solution Strategy

Local keyword research, content optimisation, Google Business Profile improvements, on-page technical fixes and authority link building drove significant traffic growth.

1

Local Keyword Research

Focused on geo-targeted spa & beauty service terms.

2

Content Optimisation

Optimised service pages & blog content for local intent.

3

Technical SEO

Improved site speed & mobile UX for appointment bookings.

4

GBP & Schema

Enhanced Google Business Profile & added structured data.

5

Authority Backlinks

Earned links from wellness blogs and local directories.

Measurable Results

Metric
Before
After
Improvement
Total Clicks
5,570
9,480
+70%
Total Impressions
145,000
418,000
+188%
Average Position
17.8
21.5
Stable
Click-Through Rate
3.8%
2.3%
Broader visibility

Key Takeaways

Local SEO focus drives foot-traffic oriented businesses.

GBP enhancements complement on-site optimisation.

Authority citations build consumer trust in service niches.

Let's Talk About Your SEO Goals

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Armani Street, 75 S Francisco
Novaliches, Quezon City
1116 Metro Manila, Philippines

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