Phoenix Spa and Beauty
Discover how we helped Phoenix Spa and Beauty transform their digital presence and achieve exceptional growth through data-driven SEO strategies in the competitive beauty and wellness market.
The Challenge
Breaking through a competitive local spa & beauty market while targeting location-based service keywords and building online trust.
Our Approach
Local keyword research, content optimisation, Google Business Profile improvements, on-page technical fixes and authority link building drove significant traffic growth.
Strategy
Local Keyword Research
Focused on geo-targeted spa & beauty service terms.
Content Optimisation
Optimised service pages & blog content for local intent.
Technical SEO
Improved site speed & mobile UX for appointment bookings.
GBP & Schema
Enhanced Google Business Profile & added structured data.
Authority Backlinks
Earned links from wellness blogs and local directories.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 5,570 | 9,480 | +70% |
| Total Impressions | 145,000 | 418,000 | +188% |
| Average Position | 17.8 | 21.5 | Stable |
| Click-Through Rate | 3.8% | 2.3% | Broader visibility |
Key Takeaways
- Local SEO focus drives foot-traffic oriented businesses.
- GBP enhancements complement on-site optimisation.
- Authority citations build consumer trust in service niches.
Ready to Grow Your Business?
Get a free SEO consultation and discover how we can help you dominate search results. Our team will respond within 24 hours.