Initial State
The Situation
Breaking through a competitive local spa & beauty market while targeting location-based service keywords and building online trust.
Declining Performance
Poor Visibility
Limited Reach
Success Story
Beauty & Wellness 6 Months
Phoenix Spa and Beauty SEO Case Study
Discover how we helped Phoenix Spa and Beauty transform their digital presence and achieve exceptional growth through data-driven SEO strategies.
+70%
Total Clicks
5,570 9,480
Impact & Results
The measurable transformation we delivered for Phoenix Spa and Beauty
#1
+70%
Total Clicks
5,570 9,480
#2
+188%
Total Impressions
145k 418k
#3
17.8 21.5
Avg. Position
Maintained visibility
#4
3.8% 2.3%
CTR
Broader keyword spread
The Challenge
Every success story begins with overcoming obstacles
Turning Point
The Solution Approach
We identified the core issues and developed a comprehensive strategy to transform Phoenix Spa and Beauty's digital presence through strategic SEO implementation.
Our Strategic Methodology
The proven framework that delivered exceptional results for Phoenix Spa and Beauty
Step
1
Local Keyword Research
Focused on geo-targeted spa & beauty service terms.
Completed Successfully
Step
2
Content Optimisation
Optimised service pages & blog content for local intent.
Completed Successfully
Step
3
Technical SEO
Improved site speed & mobile UX for appointment bookings.
Completed Successfully
Step
4
GBP & Schema
Enhanced Google Business Profile & added structured data.
Completed Successfully
Step
5
Authority Backlinks
Earned links from wellness blogs and local directories.
Completed Successfully
Performance Transformation
Dramatic improvements across all key metrics
Total Clicks
Before
5,570
Transformed
After
9,480
+70%
Total Impressions
Before
145,000
Transformed
After
418,000
+188%
Average Position
Before
17.8
Transformed
After
21.5
Stable
Click-Through Rate
Before
3.8%
Transformed
After
2.3%
Broader visibility
Strategic Insights
Key lessons learned from Phoenix Spa and Beauty's transformation journey
What We Learned
Every successful project teaches us valuable lessons that can benefit future clients. Here are the strategic insights from Phoenix Spa and Beauty's transformation.
1
Strategic Insight
Local SEO focus drives foot-traffic oriented businesses.
Lesson Learned
2
Strategic Insight
GBP enhancements complement on-site optimisation.
Lesson Learned
3
Strategic Insight
Authority citations build consumer trust in service niches.
Lesson Learned
The Bottom Line
These insights demonstrate that successful SEO requires a strategic, data-driven approach tailored to each client's unique challenges and market position.
Let's Talk About Your SEO Goals
Fill out the form below and our team will get back to you within 24 hours.
Get in Touch
Email Us
seo@brightforgeseo.comCall Us
(+63) 969 620 6182Visit Our Office
Kathleen Place 4, Block 16, Lot 37
Armani Street, 75 S Francisco
Novaliches, Quezon City
1116 Metro Manila, Philippines
Office Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed