SEO Case Study: Recovering Organic Traffic for a Pest Control Firm After Core Update
A comprehensive SEO transformation case study showcasing measurable results and strategic implementation.
The Challenge
Severe traffic and ranking losses following a Google core update coupled with stiff local competition.
Our Solution Strategy
Comprehensive audit, E-E-A-T-focused content upgrades, technical fixes and high-quality backlink outreach to regain authority and visibility.
Comprehensive Site Audit
Diagnosed content and technical issues linked to update penalties.
Content E-E-A-T Enhancements
Improved expertise, relevance and user intent alignment.
Technical SEO
Boosted speed, mobile usability & crawlability.
Authoritative Backlinks
Secured industry citations to rebuild trust signals.
Continuous Monitoring
Weekly GSC checks guiding iterative optimisation.
Measurable Results
Key Takeaways
E-E-A-T content and technical health are critical after core updates.
Strategic backlink rebuilding accelerates recovery.
Iterative data-driven optimisation sustains regained growth.