Football Application
Discover how we helped Football Application transform their digital presence and achieve exceptional growth through data-driven SEO strategies.
The Challenge
A football application needed to improve its organic search performance in a highly competitive sports content landscape. The app faced challenges with search visibility, competing against established sports media outlets and other football apps. The goal was to improve rankings, increase organic traffic, and establish authority in football-related search queries while maintaining relevance during match days and key sporting events.
Our Approach
We developed a comprehensive SEO strategy focused on technical optimization, strategic content alignment with match schedules and sporting events, and improving search visibility across the critical first-page threshold. Our approach combined technical excellence with timely, relevant content targeting both broad and long-tail football queries.
Strategy
Technical SEO Foundation
Implemented strong technical infrastructure with optimized crawl budget, fast page load times, and mobile optimization to support sustained growth and handle traffic spikes during match days.
Strategic Content Alignment
Created and optimized content targeting long-tail football queries, aligned with fixtures and events, including match predictions, player stats, and team news with improved internal linking structure.
Position Advancement Strategy
Focused efforts on moving from second-page rankings (position 11.4) to first-page territory (position 9.1), overtaking 2-3 competitors on average across the keyword portfolio.
User Experience Optimization
Optimized title tags and meta descriptions to maintain strong CTR while improving impressions, ensuring content relevance and meeting user search intent effectively.
Performance Monitoring & Analysis
Tracked seasonal patterns and cyclical trends, identifying regular peaks on match days and optimizing for consistent week-over-week performance improvements.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 200,000 | 268,000 | +34.0% |
| Total Impressions | 7.14M | 9.23M | +29.3% |
| Average Position | 11.4 | 9.1 | +20.2% |
| Average CTR | 2.8% | 2.9% | +3.6% |
Key Takeaways
- Moving from position 11.4 to 9.1 crossed the crucial first-page threshold, resulting in 68,000 additional clicks per month
- The 2.3-position improvement moved the app into first-page territory across a broader keyword portfolio, capturing 92% of organic traffic potential
- Successful expansion of keyword footprint with 2.09M additional impressions indicated improved relevance signals to Google
- Maintained CTR performance while scaling volume demonstrates effective title tags, meta descriptions, and meeting user search intent
- Clear weekly cyclical patterns with consistent peaks on match days enabled strategic content optimization around fixtures and events
- Strong technical infrastructure supporting growth with optimized crawl budget and fast page loads maintained user engagement during traffic spikes
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Novaliches, Quezon City
1116 Metro Manila, Philippines