Professional Consulting Firm
Discover how we helped Professional Consulting Firm transform their digital presence and achieve exceptional growth through data-driven SEO strategies.
The Challenge
Our client is a professional consulting firm offering expert advice and solutions across various industries. They faced significant challenges in a competitive consulting landscape with many established firms. They needed to target diverse consulting service keywords while improving visibility for both branded and non-branded search queries.
Our Approach
We developed a comprehensive SEO strategy focused on content optimization, technical improvements, and authority building to increase organic search visibility and attract more qualified leads.
Strategy
In-depth Keyword Research
Conducted comprehensive keyword research focused on consulting services and industry-specific queries to identify high-value opportunities.
Content Optimization
Optimized website content, meta tags, and service pages to match search intent and improve relevancy for target keywords.
Site Architecture Improvements
Enhanced site architecture and internal linking structure for better crawlability and improved user experience.
Authority Building
Built authoritative backlinks from industry publications and relevant websites to strengthen domain authority.
Performance Monitoring
Continuously monitored Google Search Console data for performance insights and ongoing optimization opportunities.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 13,200 | 15,700 | +19% |
| Total Impressions | 398,000 | 742,000 | +86% |
| Average Position | 23.3 | 21.7 | +1.6 |
| Click-Through Rate | 3.3% | 2.1% | -1.2% |
Key Takeaways
- Strategic keyword targeting across different consulting services drove significant impression growth
- Content optimization focused on search intent improved relevancy and organic traffic
- Technical SEO improvements enhanced crawlability and indexation of important service pages
- Authority-building efforts strengthened domain reputation in the competitive consulting space
- Ongoing performance monitoring allowed for continuous optimization and improvement
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