Car Auction Platform
Discover how we helped Car Auction Platform transform their digital presence and achieve exceptional growth through data-driven SEO strategies in the highly competitive automotive auction market.
The Challenge
Highly competitive automotive auction market with diverse keyword requirements and the need to maintain visibility while scaling inventory.
Our Approach
Implemented a holistic SEO strategy encompassing keyword research, on-page optimisation, technical fixes and authoritative backlink acquisition to boost impressions and clicks.
Strategy
Keyword Research
Identified high-intent auction and vehicle terms.
On-Page Optimisation
Optimised titles, meta and listing content.
Technical SEO
Improved speed, mobile UX & crawlability.
Backlink Building
Secured links from automotive blogs and forums.
Performance Monitoring
Iterative improvements via GSC insights.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 398,000 | 419,000 | +5% |
| Total Impressions | 7.96M | 10.5M | +32% |
| Average Position | 31.7 | 39.7 | -20% |
| Click-Through Rate | 5% | 4% | -20% |
Key Takeaways
- Comprehensive keyword targeting drives wider auction visibility.
- Technical enhancements sustain performance as inventory scales.
- Continuous data-driven iteration supports steady growth.
Ready to Grow Your Business?
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