SEO Case Study: Driving Sustained Growth for a Boiler & Heating Spares Supplier
A comprehensive SEO transformation case study showcasing measurable results and strategic implementation.
The Challenge
Competing in a crowded parts market with technically complex products while needing broader brand visibility across hundreds of boiler-spare SKUs.
Our Solution Strategy
We executed targeted keyword research, on-page optimisation, refined site architecture and authoritative link building – underpinned by constant performance monitoring – to deliver steady organic growth.
Keyword Research
Mapped high-intent spare-part queries and informational search terms.
On-Page Optimisation
Enhanced titles, meta and product copy for relevancy and engagement.
Site Architecture & Internal Linking
Restructured categories and internal links for crawl efficiency.
Authority Backlinks
Acquired links from plumbing / DIY publications and forums.
Ongoing Monitoring
Reviewed GSC data monthly and iterated tactics accordingly.
Measurable Results
Key Takeaways
Product-level SEO drives measurable e-commerce gains.
Clear site architecture boosts crawlability and UX.
Continuous data-driven iteration sustains momentum.