Boiler & Heating Spares Supplier
Discover how we helped Boiler & Heating Spares Supplier transform their digital presence and achieve exceptional growth through data-driven SEO strategies in a crowded parts market.
The Challenge
Competing in a crowded parts market with technically complex products while needing broader brand visibility across hundreds of boiler-spare SKUs.
Our Approach
We executed targeted keyword research, on-page optimisation, refined site architecture and authoritative link building – underpinned by constant performance monitoring – to deliver steady organic growth.
Strategy
Keyword Research
Mapped high-intent spare-part queries and informational search terms.
On-Page Optimisation
Enhanced titles, meta and product copy for relevancy and engagement.
Site Architecture & Internal Linking
Restructured categories and internal links for crawl efficiency.
Authority Backlinks
Acquired links from plumbing / DIY publications and forums.
Ongoing Monitoring
Reviewed GSC data monthly and iterated tactics accordingly.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Total Clicks | 14,100 | 16,600 | +18% |
| Total Impressions | 1.06M | 1.17M | +10% |
| Average Position | 18.5 | 18.0 | Improved |
| CTR | 1.3% | 1.4% | +0.1pp |
Key Takeaways
- Product-level SEO drives measurable e-commerce gains.
- Clear site architecture boosts crawlability and UX.
- Continuous data-driven iteration sustains momentum.
Ready to Grow Your Business?
Get a free SEO consultation and discover how we can help you dominate search results. Our team will respond within 24 hours.