Initial State
The Situation
Competing in a crowded parts market with technically complex products while needing broader brand visibility across hundreds of boiler-spare SKUs.
Declining Performance
Poor Visibility
Limited Reach
Success Story
Home & DIY 6 Months
SEO Case Study: Driving Sustained Growth for a Boiler & Heating Spares Supplier
Discover how we helped Boiler & Heating Spares Supplier transform their digital presence and achieve exceptional growth through data-driven SEO strategies.
+18%
Total Clicks
14.1k ➜ 16.6k
Impact & Results
The measurable transformation we delivered for Boiler & Heating Spares Supplier
#1
+18%
Total Clicks
14.1k ➜ 16.6k
#2
+10%
Total Impressions
1.06M ➜ 1.17M
#3
18.5 ➜ 18.0
Avg. Position
Ranking improvement
#4
1.3% ➜ 1.4%
CTR
+0.1pp
The Challenge
Every success story begins with overcoming obstacles
Turning Point
The Solution Approach
We identified the core issues and developed a comprehensive strategy to transform Boiler & Heating Spares Supplier's digital presence through strategic SEO implementation.
Our Strategic Methodology
The proven framework that delivered exceptional results for Boiler & Heating Spares Supplier
Step
1
Keyword Research
Mapped high-intent spare-part queries and informational search terms.
Completed Successfully
Step
2
On-Page Optimisation
Enhanced titles, meta and product copy for relevancy and engagement.
Completed Successfully
Step
3
Site Architecture & Internal Linking
Restructured categories and internal links for crawl efficiency.
Completed Successfully
Step
4
Authority Backlinks
Acquired links from plumbing / DIY publications and forums.
Completed Successfully
Step
5
Ongoing Monitoring
Reviewed GSC data monthly and iterated tactics accordingly.
Completed Successfully
Performance Transformation
Dramatic improvements across all key metrics
Total Clicks
Before
14,100
Transformed
After
16,600
+18%
Total Impressions
Before
1.06M
Transformed
After
1.17M
+10%
Average Position
Before
18.5
Transformed
After
18.0
Improved
CTR
Before
1.3%
Transformed
After
1.4%
+0.1pp
Strategic Insights
Key lessons learned from Boiler & Heating Spares Supplier's transformation journey
What We Learned
Every successful project teaches us valuable lessons that can benefit future clients. Here are the strategic insights from Boiler & Heating Spares Supplier's transformation.
1
Strategic Insight
Product-level SEO drives measurable e-commerce gains.
Lesson Learned
2
Strategic Insight
Clear site architecture boosts crawlability and UX.
Lesson Learned
3
Strategic Insight
Continuous data-driven iteration sustains momentum.
Lesson Learned
The Bottom Line
These insights demonstrate that successful SEO requires a strategic, data-driven approach tailored to each client's unique challenges and market position.
Let's Talk About Your SEO Goals
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Get in Touch
Email Us
seo@brightforgeseo.comCall Us
(+63) 969 620 6182Visit Our Office
Kathleen Place 4, Block 16, Lot 37
Armani Street, 75 S Francisco
Novaliches, Quezon City
1116 Metro Manila, Philippines
Office Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed